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Effective date: August 2025
Company: Soft Water Utah
Contact: info@ezwaterutah.com, 801-633-7452

This Privacy Policy explains how Soft Water Utah collects, uses, discloses, and protects personal information when you visit our website, request a quote, schedule service, or otherwise interact with us.

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1) Information we collect

Information you provide
• Contact details such as name, email, phone, and service address
• Project details such as property type, water usage, and installation preferences
• Messages and attachments you send to us
• Payment details submitted to our payment processor. We receive limited information such as payment status, not full card numbers

Information collected automatically
• Device and usage data such as IP address, browser type, pages viewed, and time on site
• Cookies and similar technologies used for site function, analytics, and advertising if enabled

Information from service interactions
• Inspection notes and water test results
• Service dates, equipment installed, and maintenance records
• Photos related to installation or repairs if needed for work quality and safety

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2) How we use information

We use personal information to:
• Provide quotes, schedule visits, install equipment, and perform service or repairs
• Communicate about appointments, invoices, and project updates
• Process payments and prevent fraud
• Improve our website, products, and customer support
• Run analytics and, if you consent, marketing and advertising
• Comply with law and enforce our agreements

If you provide a mobile number, you agree that we may call or text you about your requests and services. Message and data rates may apply. Reply STOP to opt out of texts.

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3) Cookies and analytics

We use essential cookies for site function. With your consent we may use analytics and advertising cookies. You can manage preferences at any time using the Cookie Settings link on our site or your browser settings. Blocking some cookies may affect site performance.

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4) Sharing information

We do not sell personal information for money. We share information as needed to run our business:
• Service providers such as payment processors, scheduling tools, hosting, email, analytics, and advertising partners
• Licensed subcontractors and delivery providers involved in your installation or service
• Professional advisors and insurers
• Government authorities if required by law or to protect rights and safety
• Business transfers if we explore or complete a merger, sale, or similar event

Where required by law, we offer an option to opt out of targeted advertising or the sharing of personal information for cross-context behavioral advertising. Use the Do Not Sell or Share My Personal Information link or contact us.

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5) Legal bases for processing (EEA and UK visitors)

If you are in the EEA or UK, we process personal data under these legal bases: performance of a contract, legitimate interests such as running and improving our business, compliance with legal obligations, and consent where required.

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6) Your choices and rights

Your choices
• Opt out of marketing emails using the unsubscribe link or by contacting us
• Opt out of texts by replying STOP
• Manage cookies through Cookie Settings or your browser

Your rights depend on your location. Subject to applicable law, you may have the right to:
• Access, correct, or delete your personal information
• Receive a portable copy of certain information
• Opt out of targeted advertising and the sale or sharing of personal information
• Limit the use of sensitive personal information if collected
• Appeal our decision if we deny a request

To exercise rights, contact info@ezwaterutah.com or call 801-633-7452. We will verify your request and respond within the time required by law. You may use an authorized agent, subject to verification.

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State-specific disclosures for United States residents

• California: we honor rights provided by the CCPA as amended by the CPRA, including the right to know, delete, correct, opt out of sale or sharing, and non-discrimination. Use the Do Not Sell or Share My Personal Information link or contact us.
• Colorado, Connecticut, Virginia, Utah: you may have rights to access, delete, obtain a copy, and opt out of targeted advertising or sale. You may submit an appeal to info@ezwaterutah.com if you disagree with our response.

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EEA and UK residents

You may contact your local data protection authority to lodge a complaint. If we transfer data outside your region, we use lawful transfer mechanisms such as standard contractual clauses.

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7) Children’s privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided information, contact us so we can delete it.

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8) Data retention

We keep information only as long as needed for the purposes described in this Policy, to provide service and maintenance history, to comply with legal and tax requirements, and to resolve disputes. When no longer needed, we delete or anonymize the data.

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9) Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security.

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10) Third-party links and tools

Our site may link to or integrate third-party services. Their privacy practices are governed by their own policies. Review those policies before providing information.

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11) Changes to this Policy

We may update this Policy from time to time. The Effective date at the top shows when the latest version took effect. Continued use of the site after a change means you accept the updated Policy.

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12) Contact us

Questions or requests about this Policy or your personal information:
Soft Water Utah
info@ezwaterutah.com
801-633-7452